Philippe Kaiser accepted the invitation of the Swiss Legal Tech Association to take part in a panel discussion on lawyers’ online presence, online advertising and legal tech services. The discussion took place in the new Panorama 24 in Zug’s Park Tower with a limited audience due to the coronavirus pandemic. Together with two other experts, Philippe Kaiser discussed questions such as what opportunities for services and client acquisition are there in the online sector? Where do professional rules set the limits? The decision of the Higher Regional Court of Cologne on the contract generator smartlaw.de(brief summary of the decision) and the question of whether legal services outside the lawyer monopoly should be regulated in Switzerland were also examined.